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Edition: |
hb |
| ISBN: |
9781582435800 |
| Publisher: |
Counterpoint |
| Release Date: |
2010-04-11 |
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ITEM OVERVIEW
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds—perhaps thousands—of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.
Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on CBC and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
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